Founder & CEO
“I’ve been where you are—solving problems in the field, serving customers, and grinding every day. I know what it takes to succeed because I’ve lived it.”
Ben Alexander
With over 24 years of experience in the trades industry, Ben Alexander combines hands-on field expertise with proven business strategies to help trade-based businesses scale and thrive. From running calls in a van to leading multimillion-dollar companies, Ben understands the day-to-day challenges of trade professionals—and how to turn those challenges into opportunities.
As the founder of TradeworX Consulting, Ben draws from his own success stories: he scaled Hanks Handyman into one of the largest privately-owned handyman companies in the U.S., reaching over $6 million in annual revenue, 25 trucks, and a fully operational management team. He also played a pivotal role in growing an HVAC company to $35 million in annual revenue.
Ben specializes in helping trade business owners:
Develop scalable systems and processes.
Build empowered, high-performing teams.
Leverage technology to streamline operations.
Improve cash flow and profitability.
Transition from “in the field” to “in control.”
Ben’s mission is to help trade professionals move from overwhelmed operators to confident business owners, giving them the tools and strategies they need to unlock growth, freedom, and lasting success. Through TradeworX Consulting, he’s helping businesses across the country build legacies they can be proud of.